The 2018 Spring Edition of Intertextile Shanghai Home Textiles concluded on March 16th with positive business outcomes generated. Being held during the peak sourcing season for home textiles finished products in China， the three-day show attracted 12% more buyers than last year. A total of 20，870 visitors （2017： 18，596） from 68 countries and regions came to source a wide range of finished products including bedding， towelling and table & kitchen linen. 232 exhibitors from 11 countries and regions（2017： 204， eight countries and regions） including well-known international brands such as Cotton Council International and Asahi Kasei as well as domestic big names like Ruyi， Sunvim and Yueda participated and praised the show as one of the most effective trade platforms at this time of the year for home textiles industry.
　　“Thanks to the revitalized market conditions in China and the increased number of buyers， our exhibitors have had a successful show. Not only did they receive onsite orders and make contact with new clients， but they also valued Intertextile Shanghai as a channel to build up their brand so as to expand their business network in China. Apart from the stronger Chinese market， another reason for the buyer increase this year was the large growth of the four concurrent fairs. This resulted in a more diverse buyer profile with increased demand from different textile industry sectors，” Ms. Wendy Wen， Senior General Manager of Messe Frankfurt （HK） Ltd. said.
　　High-end products full of innovation
　　During this edition， the exhibits mainly focused on bedding， towels and other products. Overall， there has been a significant breakthrough in product design， R&D and innovation. The booth design has also showed a trend to the households.
　　In the exhibition， Hongliu occupied an area of nearly 500 square meters. Its digital printing series of bedding weaving with the most advanced MS digital printing machines adopts imported custom active inks with clear printing. Datang Princess made its debut this year， positioning the product in a new Chinese style， using many elements of Suzhou gardens. Menglan attached great importance to research and development， and its products are more abundant than before. The style is simple， elegant and light luxury. The person in charge said that these changes are based on a survey of the consumer market. Now Menglan has begun to focus on the young consumer market and conduct research and design based on their taste and preferences. Ruyi launched a set of bedding valued at more than 40，000 RMB at the booth. It was introduced that the product was made from cashmere and silk， and used its special “Ruyi spinning” process， mainly for high-end and gift markets. MUJI exhibited in the form of households this year， showing towels， bedding and home accessories.

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