The upcoming Beijing OlympicGames presents both opportuni-ties and challenges to China. Thisapplies especially t0 the aviation indus-try.Domestic airlines are gearing them-selves for a fierce battle over marketshares.Meanwhile,a spate of interna- tional airlines have also been sharpening their competitive edge SO as t0 carve a slice of the aviation Die.British Airwavs can be seen aS a Vanguard player iIl the Chinese market.Sara Thorley,British Airways Manager China.sat down with Bijine Review to share the keys to their success.

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